The Loop Economy: When Three Minutes Became Optional
Streaming economics didn't just change how music is distributed—they rewired composition itself. The 3:30 pop song is dying not because artists want longer tracks, but because the algorithmic playlist changed what "completion" means.
Tracks under 2 minutes are surging on TikTok and Reels, while 6-10 minute "deep listening" tracks are growing on Spotify. The middle—traditional radio-length songs—is hollowing out. Infrastructure shapes art.